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YouTube As A Viral Marketing Tool

by Therese Prentice

It is said that a picture is worth a thousand words. Imagine how many thousands of words the power of video have. YouTube has become the foremost social networking site that specializes in video content. What started as a hot spot for kids to upload videos that were made, business owners have now caught up and is using YouTube as a viral marketing tool. What is viral marketing? Viral marketing is simply the posting or sharing of a review for a product. Videos of people making testimonials or endorsing a product are made by business owners and they are uploaded to YouTube for all its millions of viewers to see. One factor that is making YouTube so convenient is its ease of use and most of all it is FREE. Once someone is a member of this social network, it is effortless to upload a video file. Comments can also be placed by viewers. This allows interaction and communication which is what social networks are all about. The facilities that YouTube have are so conducive to viral marketing. This is word of mouth advertising which is cost effective and have a base of millions. A good review made on video can lure others to check on the business site. Traffic is not only brought about through YouTube but sales as well. Another viral marketing campaign is to create a video and upload to YouTube inviting people to visit the business site for a free business report, a product sample or sign up for a newsletter. This surely makes people be interested in the business website. Make the video as appealing as much as possible. Let it be unique with audio that is pleasing to the ears. Always leave the offers and link at the last part to make viewers watch the whole video. Get ideas from TV ads and find resources on the internet on how to make out of the ordinary videos. YouTube should be one of the options for any viral marketing campaign that is launched by a business owner. Create high quality, motivating and appealing videos. The site is FREE so make use of this opportunity to reach millions. Therese Prentice is a Social Networking Expert, Joint Venture Broker, Certified Marketing and Business Coach Tools and Resources for Lifestyle Entrepreneurs... http://www.socialnetworkingqueen.com http://www.theoutsourcesquad.com http://www.inthelivingroom.com

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