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Twitter: How Useful For Business?

by Therese Prentice

One of the most popular social networking sites is called Twitter. Named after the movement of birds, Twitter is a quick way to send messages to people on the internet. Many business owners are now wondering if Twitter can be an effective tool for their business or is it just a fad that is going to disappear like others. We need to know what Twitter is all about before anything else. Twitter is a social networking site that is like all other social networking sites. The site allows communication between people. The only difference is that Twitter uses short posts sent to a person's friends. These short posts are called "tweets". Tweets are 140 characters long. This is just enough to send quick and precise information and messages to people. A tweet can be sent to one person, a group or to all people on the friends list. When they log into their Twitter profiles, the person or persons can see the message and can respond by sending a tweet. Such messages are sent and received in real time. This means that if the person you are "tweeting" is online while you were sending the message, he can receive it the moment you hit SEND. Business minded individuals have found Twitter to be another tool to promote business online. With Twitter, they can increase utilization and visibility on the net. An example is for a business which has field personnel, a supervisor or manager can send "tweets" to everyone. Instead of making email, a "tweet" can suffice for short and to the point messages like meetings or important updates. Twitter messages can be set as protected so the sender can control who to send to. It can be an individual or to everyone on the list. Employees can subscribe to the company RSS on Twitter and every time there is an update or a message they can be notified immediately... For the online entrepreneur, a Twitter profile with all customers can be made and once there are new products or price changes, the announcement can be made using a tweet. Interesting tweets can be posted so customers will be enjoined to visit the business website for further information. Customers also have the facility to make comments and ask questions in a fast and efficient manner. Twitter is one social network sector that can be used by everyone – personal or business. This social network is here to stay due to its effectiveness and ease of use. Let Twitter do your promotions and interaction now and see how it makes a difference. Therese Prentice is a Social Networking Expert, Joint Venture Broker, Certified Marketing and Business Coach Tools and Resources for Lifestyle Entrepreneurs... http://www.socialnetworkingqueen.com http://www.theoutsourcesquad.com http://www.inthelivingroom.com

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